With the following information, we would like to give you as a “data subject” an overview of the processing of your personal data by us and your rights under the data protection laws. In principle, it is possible to use our website without entering personal data. However, if you want to use special services of our enterprise via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.
The processing of personal data, such as your name, address, or e-mail address, shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the “Kontext E GmbH”. By means of this data protection declaration, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.
As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are also free to transmit personal data to us by alternative means, for example by telephone or by post.
The data controller within the meaning of the GDPR is:
Kontext E GmbH
Wiener Platz 5A
01069 Dresden, Germany
The data controller’s authorized representative: Jens Homann
You can contact our data protection officer here:
You can contact our data protection officer directly at any time with all your questions and suggestions regarding data protection.
The data protection declaration is based on the terms used by the European Directive and Ordinance Maker when issuing the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
We use the following terms, among others, in this data protection declaration:
1 Personal data
Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
2 Data subject
Data subject means any identified or identifiable natural person whose personal data is processed by the controller (our company).
Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
4 Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.
Profiling is any type of automated processing of personal data which consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.
Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.
Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the Controller.
Recipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.
9 Third party
Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.
Consent is any freely given and informed indication of the data subject’s wishes in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.
Art. 6 (1) (a) oft he GDPR (in conjunction with § 15 (3) TMG) serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose.
If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) (b) of the GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services.
If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) (c) of the GDPR.
In rare cases, the processing of personal data might become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 (1) (d) of the GDPR.
Finally, processing operations could be based on Art. 6(1) (f) of the GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (recital 47 sentence 2 of the GDPR).
We do not transfer your personal data to third parties for purposes other than those listed below.
We only pass on your personal data to third parties if:
In order to protect your data and, if necessary, allow us to transfer data to third countries (outside the EU/EEA), we have concluded commissioned processing agreements based on the standard contractual clauses of the European Commission.
7.1 SSL/TLS encryption
This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognise an encrypted connection by the fact that the address line of the browser contains a “https://” instead of a “http://” and by the lock symbol in your browser line.
We use this technology to protect your transmitted data.
7.2 Data collection when visiting the website
When you use our website for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (in so-called “server log files”). Our website collects a series of general data and information each time you or an automated system access a page. This general data and information is stored in the server log files. The following data may be collected
When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to
Therefore, the data and information collected is, on the one hand, statistically evaluated by us and, on the other hand, it is analysed with the aim of increasing the data protection and data security of our enterprise so as to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.
The legal basis for the data processing is Art. 6 (1) p. 1 (f) of the GDPR. Our legitimate interest follows from the data collection purposes listed above.
7.3 Cloudflare (Content Delivery Network)
Our website uses functions from CloudFlare. The provider is CloudFlare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA.
CloudFlare offers a globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed through CloudFlare’s network. CloudFlare is thus able to analyze the data traffic between users and our websites, for example, to detect and prevent attacks on our services. In addition, CloudFlare may store cookies on your computer for optimization and analysis.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, as well as activate the automatic deletion of cookies when closing the browser. When disabling cookies, the functionality of this website may be limited.
We have concluded a corresponding agreement with Cloudflare on the basis of the DS-GVO for order processing or according to EU standard contractual clauses. Cloudflare collects statistical data about visits to this website. The access data includes: Name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type along with version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider. Cloudflare uses the log data for statistical analysis for the purpose of operation, security and optimization of the offer.
If you have consented to Cloudflare being used, the legal basis for the processing of personal data is Art. 6 (1) lit. a DS-GVO. In addition, there is a legitimate interest on our part to use Cloudflare to optimize our online offer and make it more secure. The corresponding legal basis for this is Art. 6 (1) lit. f DS-GVO. The personal data will be kept for as long as it is necessary to fulfill the purpose of processing. The data will be deleted as soon as they are no longer required to achieve the purpose.
The transfer of your personal data to the USA is based on the standard contractual clauses.
You can find more information about CloudFlare at: https://www.cloudflare.com/privacypolicy/.
8.1 General information about cookies
Information is stored in the cookie that is related to the specific end device used. However, this does not mean that we gain direct knowledge of your identity.
In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a certain fixed period of time. If you visit our site again to use our services, it is automatically recognised that you have already been to our site and which entries and settings you have made so that you do not have to enter them again.
The data processed by cookies, which are required for the proper functioning of the website, are thus necessary to protect our legitimate interests as well as those of third parties in accordance with Art. 6 (1) p. 1 (f) of the GDPR.
For all other cookies, it applies that you have given your consent to this within the meaning of Art. 6 (1) (a) of the GDPR via our opt-in cookie banner.
9.1 Contacting us / contact form
When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) of the GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) (b) of the GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
10.1 Newsletter dispatch to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 (1) (f) of the GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. This will only incur transmission costs for you according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.
10.2 Newsletter tracking
Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the company can see if and when an e-mail was opened by you and which links in the e-mail were called up by you.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimise the newsletter dispatch and to better adapt the content of future newsletters to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by us. We automatically interpret an unsubscription from the receipt of the newsletter as a revocation.
Such an evaluation is carried out in particular in accordance with Art. 6 (1) (f) of the GDPR on the basis of our legitimate interests in the insertion of personalised advertising, market research and/or needs-based design of our website.
Our e-mail newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (https://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place within the framework of order processing by MailChimp. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, MailChimp may use this data itself in accordance with Art. 6 (1) (f) of the GDPR on the basis of its own legitimate interest in designing and optimising the service in line with demand, as well as for market research purposes, for example to determine which countries the recipients come from. However, MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement (“Data Processing Agreement”) with MailChimp based on the standard contractual clauses of the European Commission to enable the transfer of your personal data to MailChimp. If you are interested, this data processing agreement can be viewed at the following internet address: https://mailchimp.com/legal/forms/data-processing-agreement/.
You can view the data protection provisions of MailChimp here: https://mailchimp.com/legal/privacy/
So that we can also communicate with you in social networks and inform you about our services, we are represented there with our own pages. If you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform in terms of Art. 26 of the GDPR with regard to the processing operations triggered thereby which concern personal data.
We are not the original provider of these pages, but merely use them within the scope of the possibilities offered to us by the respective providers.
As a precaution, we therefore point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore entail data protection risks for you, as it may be more difficult to protect your rights, e.g. to information, deletion, objection, etc., and the processing in the social networks often takes place directly for advertising purposes or for the analysis of user behaviour by the providers, without this being able to be influenced by us. If usage profiles are created by the provider, cookies are often used or the usage behaviour is directly assigned to your own member profile of the social networks (if you are logged in here).
The described processing of personal data is carried out in accordance with Art. 6 (1) (f) DS-GVO on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 (1) (a) of the GDPR in conjunction with Art. 7 of the GDPR.
As we do not have access to the providers’ databases, we would like to point out that it is best to exercise your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks and the possibility of making use of your right of objection or revocation (so-called opt-out) is listed below at the respective provider of social networks used by us:
(Co-) controller for data processing in Europe:
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Opt-out and advertising preferences:
(Co-) controller for data processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland.
Opt-out and advertising preferences:
(Co-) controller for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.
Information about your data:
Opt-out and advertising preferences:https://twitter.com/personalization
(Co-) responsible for data processing in Germany:
XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
Information requests for XING members:
12.1 Google Analytics
On our websites, we use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/) (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter “Google”). In this context, pseudonymized usage profiles are created and cookies (see point “Cookies”) are used. The information generated by the cookie about your use of this website, such as
are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services associated with the use of the website and the Internet for the purposes of market research and the design of these Internet pages in line with requirements. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that an allocation is not possible (IP masking).
These processing operations will only be carried out if you have given your express consent in accordance with Art. 6 (1) (a) of the GDPR.
Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on the following link: Deactivate Google Analytics. An opt-out cookie will be set, which prevents the future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
Further information on data protection in connection with Google Analytics can be found, for example, in the Google Analytics help (https://support.google.com/analytics/answer/6004245?hl=de).
13.1 Google WebFonts
Our website uses so-called Web Fonts for the uniform display of fonts. The Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 Para. 1 lit. a DS-GVO.
13.2 Google Photos
We use the online service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to store images that are embedded on our homepage.
Embedding is the integration of a certain foreign content (text, video or image data) that is provided by another website (Google Photos) and then appears on our own website (our website). For embedding, a so-called embedding code is used. If an embedding code has been integrated by us, the external content from Google Photos is displayed immediately by default as soon as one of our web pages is visited.
Through the technical implementation of the embed code, which enables the display of the images from Google Photos, your IP address is transmitted to Google Photos. Furthermore, Google Photos records our website, the browser type used, the browser language, the time and the length of the access. In addition, Google Photos may collect information about which of our subpages you visited and which links were clicked, as well as other interactions you performed while visiting our site. This data may be stored and analyzed by Google Photos.
These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a DS-GVO.
13.3 YouTube (Videos)
We have integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all kinds of videos, which is why complete film and television programmes, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Each time you access one of the individual pages of this website operated by us on which a YouTube component (YouTube video) has been integrated, the internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. Within the scope of this technical procedure, YouTube and Google receive information about which specific sub-page of our website is visited by you.
If the data subject is logged into YouTube at the same time, YouTube recognizes which specific sub-page of our website you are visiting when you call up a sub-page that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.
YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged into YouTube at the same time as calling up our website; this takes place regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before accessing our website.
These processing operations are only carried out if you have given your express consent in accordance with Art. 6 (1) (a) of the GDPR.
14.1 Right to confirmation
You have the right to request confirmation from us as to whether personal data relating to you is being processed.
14.2 Right to information Art. 15 of the GDPR
You have the right to obtain from us, at any time and free of charge, information about the personal data stored about you as well as a copy of this data in accordance with the statutory provisions.
14.3 Right to rectification Art. 16 of the GDPR
You have the right to demand that incorrect personal data concerning you be corrected. You also have the right to request that incomplete personal data be completed, taking into account the purposes of the processing.
14.4 Deletion Art. 17 of the GDPR
You have the right to demand that we delete the personal data concerning you without delay, provided that one of the reasons provided for by law applies and insofar as the processing or storage is not necessary.
14.5 Restriction of processing Art. 18 of the GDPR
You have the right to demand that we restrict processing if one of the legal requirements applies.
14.6 Data portability Art. 20 of the GDPR
You have the right to receive the personal data concerning you, which has been provided to us by you, in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 (1) (a) of the GDPR or Art. 9 (2) (a) of the GDPR or on a contract pursuant to Art. 6 (1) (b) of the GDPR and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Furthermore, when exercising your right to data portability pursuant to Article 20 (1) of the GDPR, you have the right to have the personal data transferred directly from one controller to another controller, insofar as this is technically feasible and insofar as this does not adversely affect the rights and freedoms of other persons.
14.7 Objection Art. 21 of the GDPR
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6 (1) (e) (data processing in the public interest) or (f) (data processing on the basis of a balance of interests) of the GDPR.
This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 of the GDPR.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
In individual cases, we process personal data in order to carry out direct advertising. You may object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling, insofar as it is connected with such direct advertising. If you object to us processing your personal data for direct marketing purposes, we will no longer process the personal data for these purposes.
In addition, you have the right to object on grounds relating to your particular situation to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1) of the Data Protection Regulation, unless such processing is necessary for the performance of a task carried out in the public interest.
You are free to exercise your right to object by means of automated procedures using technical specifications in connection with the use of information society services, notwithstanding Directive 2002/58/EC.
14.8 Withdrawal of consent under data protection law
You have the right to revoke consent to the processing of personal data at any time with effect for the future.
14.9 Complaint to a supervisory authority
You have the right to complain about our processing of personal data to a supervisory authority responsible for data protection.
We process and store your personal data only for the period of time required to achieve the purpose of storage or if this has been provided for by the legal provisions to which our company is subject.
If the purpose of storage no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract.
This data protection declaration is currently valid and has the status: January 2022.
Due to the further development of our Internet pages and offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access and print out the current data protection declaration at any time on the website at “https://www.kontext-e.com/data-protection/”.
This data protection declaration was created with the support of the data protection software: audatis MANAGER.
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